Edelson

Aigen Field Day in the Salinas Valley: Photographing Ag Robotics in the Dirt

Aigen builds solar-powered robots that weed crop rows without chemicals, and the place to photograph one is in the dirt. This field day in the Salinas Valley put the robot in front of growers, partners and press, working an actual row while everyone watched.

Aigen agricultural robot demonstrated in a Salinas Valley field, ag tech event photography by Josh Edelson
The Aigen robot at work during a Salinas Valley field day. (Photo by Josh Edelson for Aigen)
Aigen agricultural robot demonstrated in a Salinas Valley field, ag tech event photography by Josh Edelson
Visitors follow the robot down the row. (Photo by Josh Edelson for Aigen)

Ag tech is a genre where the environment does the talking. Bright sun, flat light and a lot of dust, so the job is to find the frames that show the machine, the crop and the people in the same picture, and to make a founder crouching in a row look like the story it is.

Aigen agricultural robot demonstrated in a Salinas Valley field, ag tech event photography by Josh Edelson
Checking the row after the robot passes. (Photo by Josh Edelson for Aigen)
Aigen agricultural robot demonstrated in a Salinas Valley field, ag tech event photography by Josh Edelson
Growers and the Aigen team inspect the results. (Photo by Josh Edelson for Aigen)

Company field days, product demos and site visits are a big part of the corporate work I do outside the city: the images have to work for a press release, an investor deck and the website, all from one afternoon.

Aigen agricultural robot demonstrated in a Salinas Valley field, ag tech event photography by Josh Edelson
The team with the robot in a Salinas Valley field. (Photo by Josh Edelson for Aigen)
Aigen agricultural robot demonstrated in a Salinas Valley field, ag tech event photography by Josh Edelson
One of the final frames from the field day. (Photo by Josh Edelson for Aigen)

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