For launches, IPOs, executive appointments, and newsworthy corporate moments, I photograph the event and set up your approved images to move to wire services including AFP, Getty Images, AP, and Reuters as press handouts.
Why This Exists
When your company announces something that matters, reporters write about it within hours, and the outlets that cover it need photography they can legally run. If your images are sitting in a Dropbox link nobody sent them, they use whatever they can find. Handout distribution puts your approved, captioned, editorial-grade images directly into the wire systems photo desks actually pull from.
Why Me
I have spent fifteen years filing to the AFP wire from the field, covering breaking news, technology, and executives including Apple CEO Tim Cook and Google CEO Sundar Pichai. I know what photo desks accept, how captions have to be written, and what makes an image usable next to a news story instead of looking like an ad. That knowledge is the difference between a handout that gets picked up and one that gets ignored.
How It Works
I photograph your announcement, event, or executive session. You approve the selects. I prepare them to editorial standard with full captions and metadata, and set up distribution to the wire services as company handouts. To be clear about how this works: handout distribution puts your images in front of editors and into the databases outlets license from, and editorial pickup is always the outlet’s decision. What I guarantee is that the images will be there, on time, at the standard those desks expect.
When to Use It
Product launches and major announcements, funding rounds and IPOs, new executive appointments, groundbreakings and facility openings, and conference keynotes with news value. Distribution is quoted per project alongside the shoot. If the timing is tight, same-day turnaround is available.
Frequently Asked Questions
What is a press handout photo?
A handout is a company-provided image distributed to news organizations for editorial use alongside coverage of your announcement. Outlets credit it as a handout. It is how most product launch and executive appointment photos you see in the press actually got there.
Does wire distribution guarantee my photo runs in the news?
No one can honestly guarantee editorial pickup, that is always the outlet’s call. What distribution guarantees is availability: your approved images reach the photo desks and databases outlets pull from, on time and to editorial standard, which is the difference between being usable and being invisible.
How fast can images be distributed?
Same day when the announcement requires it. I have filed from the field for AFP for fifteen years, so shooting, captioning, and moving images on a news deadline is the normal workflow, not a rush job.
What does it cost?
Distribution is quoted per project on top of the shoot, depending on scope and timing. Tell me what you are announcing and when, and I will give you a firm number.
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