Edelson

Photographing the Amazon Activation at D23 Expo in Anaheim

D23 Expo, Anaheim, September 2022. Amazon hired me to cover its activation at the Disney fan convention, which meant three days of characters, cosplay and a booth that never emptied.

Amazon activation at D23 Expo in Anaheim, brand event photography by Josh Edelson
The Amazon booth at D23 Expo in Anaheim, September 2022. (Photo by Josh Edelson for Amazon)
Amazon activation at D23 Expo in Anaheim, brand event photography by Josh Edelson
Cosplay by the fountains outside the Anaheim Convention Center. (Photo by Josh Edelson for Amazon)

Brand activations at a fan convention are a different animal from a corporate keynote. The subject is the attendee, the light is whatever the hall gives you, and the best frames happen fast. My editorial background is built for exactly that.

Amazon activation at D23 Expo in Anaheim, brand event photography by Josh Edelson
A group of cosplayers in front of the D23 Expo signage. (Photo by Josh Edelson for Amazon)
Amazon activation at D23 Expo in Anaheim, brand event photography by Josh Edelson
A costumed guest at the Amazon activation. (Photo by Josh Edelson for Amazon)
Amazon activation at D23 Expo in Anaheim, brand event photography by Josh Edelson
Inside the expo hall at D23. (Photo by Josh Edelson for Amazon)
Amazon activation at D23 Expo in Anaheim, brand event photography by Josh Edelson
A guest outside the convention center in Anaheim. (Photo by Josh Edelson for Amazon)

Anaheim is a same-day trip from the Bay Area, and Southern California brand activations, product launches and conferences are work I take on regularly for clients who want one photographer across their West Coast events.

Planning something similar? See Los Angeles corporate and event photography, or get in touch for a quote. Half days from $2,000, full days from $3,500. When needed, travel is billed at cost.