Edelson

Team Headshots on the Factory Floor: Machina Labs in Los Angeles

Machina Labs builds robotic manufacturing systems in Los Angeles, and when they asked for team headshots, the obvious backdrop was the factory floor. Orange robotic arms, soft and out of focus behind every person, and one consistent look across the whole team.

Machina Labs team headshots on the robotics factory floor in Los Angeles by Josh Edelson
Team headshot on the Machina Labs factory floor in Los Angeles, November 2022. (Photo by Josh Edelson for Machina Labs)
Machina Labs team headshots on the robotics factory floor in Los Angeles by Josh Edelson
The same setup, the same light, a different face. (Photo by Josh Edelson for Machina Labs)

This is the approach I recommend to any company with a distinctive workspace: skip the gray seamless and shoot where the work happens. The portable lighting does the same job it does in a studio, and the background tells the company’s story without a word of copy.

Machina Labs team headshots on the robotics factory floor in Los Angeles by Josh Edelson
A technician photographed in front of the robotics line. (Photo by Josh Edelson for Machina Labs)
Machina Labs team headshots on the robotics factory floor in Los Angeles by Josh Edelson
Consistent framing across the team. (Photo by Josh Edelson for Machina Labs)
Machina Labs team headshots on the robotics factory floor in Los Angeles by Josh Edelson
Engineering and shop-floor staff in the same series. (Photo by Josh Edelson for Machina Labs)
Machina Labs team headshots on the robotics factory floor in Los Angeles by Josh Edelson
One of the final frames from the Los Angeles headshot day. (Photo by Josh Edelson for Machina Labs)

I flew down from the Bay Area with an assistant, set up once, and photographed the whole team in a single day. Los Angeles is a same-day trip for me, which makes an LA headshot day as simple to book as one in San Francisco.

Planning something similar? See Los Angeles corporate headshots, or get in touch for a quote. Half days from $2,000, full days from $3,500. When needed, travel is billed at cost.